About us — Guiding Sparrows

Built for brands that expect thinking, not just execution.


Guiding Sparrows is a full-service digital marketing agency with 30+ years of combined experience across strategy, content and performance. We plan, build, and run digital presences for brands that expect their agency to think like a partner.

Senior attention, every account

Both founders are actively involved across engagements — strategic thinking without layers in between.

30+

Years combined

2

Founders

7

Services

Social media


SEO


Performance marketing


Video production


Content strategy


Design


Social media


SEO


Performance marketing


Video production


Content strategy


Design


Brands that trust us

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Who we are

Strategy first. Everything else follows.

We work across social media, SEO, performance marketing, video production, and design. What ties every service together is the strategic thinking that precedes it — a clear understanding of your audience, your goals, and the approach that fits your business specifically.

Social media

SEO

Performance marketing

Video production

Design

The founders

Two founders. One standard.

Preeti Thanigaivel

Co-founder · 20+ years in marketing & content

Preeti's role is to make strategy tangible across platforms, formats, and audiences. She absorbs what a brand stands for and builds a voice that holds up across every channel it operates in.

TG-first content strategy

Platform-native content formats

Brand voice development

Cross-channel execution

Priya Mashru

Co-founder · 20+ years in brand & advertising

Across brand management, advertising, retail, and real estate, Priya builds the strategic framework every engagement runs on — audience mapping, media planning, and budget allocation. The work that follows has direction, not just activity.

Brand strategy

Customer profiling & TG mapping

Media planning & budgeting

Advertising communications

Senior attention on every account.

With both founders actively involved across engagements, clients get strategic thinking and executional precision, without it being filtered through layers.

Our story

Why we started Guiding Sparrows?

After four decades of combined experience across brand management, content, advertising, and strategy, the answer was never really about starting an agency.

It was about doing the work the right way.

What we saw, and what we believed could be better

What we saw

What we believe

What we saw

Visible, not understood

Businesses were online, but not competitive.

What we believe

Every business deserves digital

Size or sector shouldn't limit your shot.

What we saw

Strong visuals, weak copy

Design caught the eye. Words lost the sale.

What we believe

Strategy before execution

Activity without direction is just noise.

What we saw

Intent lost in execution

Content existed. It just didn't communicate.

What we believe

Depth is the difference

Understand the business before the brief.

Depth before activity.

Our belief is the foundation of Guiding Sparrows

Guiding Sparrows was built on one conviction: depth before activity. Strategy precedes execution. Copy is treated with the same rigour as design. Every engagement begins with a genuine understanding of the business — its audience, its gaps, its goals.

Getting the foundation right is what makes everything else perform.

What defines our work

Work philosophy

01

Deep dive

Understand your specific requirements and growth stage.

02

Develop goals

Formulate executable strategies and accomplish them with you.

03

Custom fit

Tailor our services to fit your requirements.

04

Hands-on approach

Support your brand with well-researched and quality work.

Process

How we work

Four stages. One direction of travel — from understanding to scale.


Step 01

Discovery call

We map your business, your goals, your audience, and what's been tried before. This conversation shapes every decision that follows.

Step 02

Build a strategy

A custom digital roadmap built around your objectives.

Step 03

Execution

Campaigns go live with the rigour the strategy demands.

Step 04

Track & scale

We let the numbers do the talking. What works gets amplified.

Our work

See the thinking in motion.


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Serious about your digital presence? Let's talk.

Let's talk