About us

Built for brands that expect thinking, not just execution.

Guiding Sparrows is a full-service digital marketing agency with 30+ years of combined experience across strategy, content and performance. We plan, build, and run digital presences for brands that expect their agency to think like a partner.

01 / Who we are

Strategic thinking precedes every service we run.

We work across social media, SEO, performance marketing, video production, and design. What ties every service together is the strategic thinking that precedes it — a clear understanding of your audience, your goals, and the approach that fits your business specifically.

02 / The founders

Two founders, forty years of practice

Preeti Thanigaivel

20+ years in marketing and content. Preeti’s role is to make strategy tangible across platforms, formats, and audiences. She absorbs what a brand stands for and builds a voice that holds up across every channel it operates in.

Priya Mashru

20+ years across brand management, advertising, retail, and real estate, Priya builds the strategic framework every engagement runs on — audience mapping, media planning, and budget allocation. The work that follows has direction, not just activity.

Senior attention on every account.

With both founders actively involved across engagements, clients get strategic thinking and executional precision, without it being filtered through layers.

Why we started Guiding Sparrows

After four decades of combined experience across brand management, content, advertising, and strategy, the answer was never really about starting an agency. It was about doing the work the right way.

What we saw, and what we believed could be better

What we saw

Visible, not understood

Businesses were online, but not competitive.

Strong visuals, weak copy

Design caught the eye. Words lost the sale.

Intent lost in execution

Content existed. It just didn't communicate.

What we believe

Every business deserves digital

Size or sector shouldn't limit your shot.

Strategy before execution

Activity without direction is just noise.

Depth is the difference

Understand the business before the brief.

Our belief is the foundation of Guiding Sparrows

Guiding Sparrows was built on one conviction: depth before activity. Strategy precedes execution. Copy is treated with the same rigour as design. Every engagement begins with a genuine understanding of the business — its audience, its gaps, its goals. Getting the foundation right is what makes everything else perform.

04 / Work philosophy

What defines our work

Deep dive

Understand your specific requirements and growth stage.

Develop goals

Formulate executable strategies and accomplish them with you.

Custom fit

Tailor our services to fit your requirements.

Hands-on approach

Support your brand with well-researched & quality work.

05 / How we work

Four steps, in this order.

Discovery call

We map your business, your goals, your audience, and what’s been tried before. This conversation shapes every decision that follows.

Build a strategy

A custom digital roadmap built around your objectives.

Execution

Campaigns go live with the rigour the strategy demands.

Track & scale

We let the numbers do the talking. What works gets amplified.